Advisory Board Recruitment Offers Insight into Retail Pharmacy
Industry
Pharmaceutical Manufacturer
Problem
A pharmaceutical manufacturer wanted to create an advisory board of thought leaders in the retail pharmacy industry to understand their perspectives on pipeline products. The client wanted to learn about the services that community pharmacists provide to educate their patients on pharmaceutical products.
PHSL Solutions
PHSI led the recruitment for the advisory board and developed the meeting content including the moderator’s guide and presentation. We retained industry experts to present to the advisory board and facilitate discussion, providing input for the manufacturer’s brand managers.
Results
The advisory board meeting enabled the manufacturer to extract information and gain input on developing strategic and tactical plans for pipeline products. The manufacturer continues to use PHSI to conduct their annual advisory board.