Comparing a Manufacturer’s Copay Card Amongst Competitors’
Industry
Pharmaceutical Manufacturer
Problem
A pharmaceutical manufacturer contacted PHSL to evaluate the differences between their copay card and competitors’ cards for competing products. The manufacturer was seeking expertise to validate their copay card marketing message in relation to competitors.
PHSL Solutions
PHSL researched competitors’ prescription drug copay cards to analyze the differences. Using pre-defined prescription coverage scenario descriptions, PHSL compared the copay card offerings. These prescription coverage scenarios ranged from a covered third-party prescription claim to a patient without prescription coverage.
Results
The manufacturer was provided with clearly defined distinctions between the copay cards across different prescription coverage scenarios. PHSL was able to recommend marketing verbiage that accurately described the manufacturer’s copay card benefits, providing differentiation from multiple competitors and highlighting the varying benefits versus competing products.