Determining Competitive Market Landscape
Industry
Pharmaceutical Manufacturer
Problem
A niche pharmaceutical manufacturer had a line of products that traditionally sold well to cash paying customers but was not as successful as its competitors with private and government payers. The client wanted to create a sales strategy focused on the managed care market.
PHSL Solutions
PHSI created a detailed analytical plan and then obtained market data from an industry data provider to create a marketing strategy for third party payers.
Results
With the help of PHSI, the client developed a managed care strategy that increased pull through with payers and preserved its position with retail pharmacies.