Developing Product Packaging That Meets the Needs of Retail Pharmacy Customers
Industry
Pharmaceutical Manufacturer
Problem
The client wanted to educate their trade and marketing groups about the packaging components that impact retail pharmacy. Product packaging needs to fulfill retail pharmacy’s expectations while balancing the requirements of federally mandated regulations and the manufacturer’s internal marketing department’s plans.
PHSL Solutions
PHSI surveyed retail pharmacists to identify the most important attributes regarding pharmaceutical packaging. A report was prepared summarizing the survey results illustrated by specific examples of positive and negative packaging designs.
Results
The information enabled the client to proactively address packaging issues during product development, ensuring the packaging meets the needs of retail pharmacy customers.