New Product Launch Strategy Developed for Product with Limited Supply
Industry
Pharmaceutical Manufacturer
Problem
A major generic manufacturer planned to introduce two generic products under limited supply conditions and needed to understand how PBMs reimburse pharmacies for products where the manufacturer could not initially meet market demand.
PHSL Solutions
PHSI contacted various PBMs to identify their strategies to manage generic products launched under limited supply conditions.
Results
The manufacturer was able to select a preferred launch strategy and establish fair market pricing while minimizing pharmacy dissatisfaction during the limited supply period.